James Lomax

Senior Frontend EngineerReactTypeScriptAPI-Driven Applications

Contact

Native Theme

Summary

I’m a Senior Frontend Engineer focused on building data-driven applications using React and modern JavaScript frameworks. My work centers on creating scalable, maintainable user interfaces that integrate seamlessly with backend services and support complex application workflows.

I’ve contributed to component-driven UI systems, internal tools, and user-facing products across enterprise and agency environments, with an emphasis on performance, accessibility, and long-term maintainability. I work closely with product and design teams to deliver intuitive, reliable experiences that support real-world use cases.

Key experience highlights

Lead Developer on a presentation platform refactor, architecting and implementing a modular codebase that separated the base application from presentation-specific components, enabling scalable development across multiple codebases
Architected a component-based design system within Braze CRM for communications (email, app messaging, notifications), enabling full theme changes via a single variable and supporting dynamic, user-triggered campaigns
Designed and implemented REST API-driven campaigns, integrating external data sources into workflow logic to support personalized, automated user experiences at scale
Developed reusable templates and automated campaign workflows, eliminating manual processes and significantly improving delivery efficiency
Created GitHub Actions workflows from scratch, automating build, test, and deployment processes to improve reliability and consistency across frontend projects
Managed deployments, rollbacks, and environment troubleshooting in Azure DevOps and Bitbucket, supporting stable delivery across multiple environments

Experience

AbelsonTaylor

Title: Senior Interactive Developer

2023 – 2025

Contributed to the architecture and evolution of a scalable, component-driven UI system across multiple applications and teams
Improved front-end performance by reducing bundle size and optimizing component rendering, decreasing load times and improving user experience
Designed and implemented scalable front-end solutions supporting data-driven, user-facing applications
Contributed to front-end standards to improve consistency, accessibility, and long-term maintainability across shared systems
Standardized UI patterns across applications, reducing development overhead and enabling faster delivery of user-facing features
Drove adoption of shared component libraries across teams, reducing duplication and improving consistency
Developed internal, developer-facing tools using React, TypeScript, and Node.js to support complex workflows and improve development efficiency
Managed CI/CD pipelines and deployment workflows in Azure DevOps
Refactored legacy tooling and resolved build issues to improve system stability and maintainability

Hawkeye Agency (Razorfish)

Title: Interactive Developer

2018 – 2023

Architected and scaled a reusable, component-driven UI system supporting dynamic, API-driven applications across multiple platforms
Enabled data-driven user interfaces by integrating API-driven workflows and supporting dynamic application behavior
Reduced development time by 80% by introducing reusable component architecture and standardized UI patterns
Delivered scalable front-end solutions supporting user-facing applications and data-driven experiences
Enabled faster iteration on user-facing features by standardizing UI patterns and reducing development overhead
Built enterprise applications using Vue, TypeScript, Nuxt, and Tailwind CSS, with dynamic UI components supporting live updates and dynamic data interaction
Contributed to a Vue.js SPA deployed in a Docker/Kubernetes environment
Participated in CI/CD workflows, testing strategies, and mentored junior developers

Michaels Stores

Title: Front End Web Developer

2013 – 2018

Developed web tools and dynamic layouts for enterprise eCommerce platforms using Salesforce Commerce Cloud
Built reusable front-end modules using JavaScript and Angular, improving maintainability and consistency
Integrated third-party APIs and AI-powered features to support dynamic user experiences
Refactored templates and workflows to accelerate content updates and improve delivery speed
Implemented WCAG-compliant patterns to improve accessibility and consistency across user interfaces
Established reusable UI patterns to reduce duplication across site features
Led the front-end team during a leadership gap, onboarding developers and maintaining delivery

Education

Southern Methodist University

Degree: Post-graduate Professional Certification, Interactive Technology

The Art Institute of Dallas

Degree: Associate of Applied Science

Skills / Tech Summary

Languages & Frameworks:

HTML
CSS
SCSS
JavaScript
TypeScript
Vue.js
Ember.js
React
React Native
Expo Go
Tailwind

Backend & Data

Node.js
Express.js
REST API
JSON
.NET
C#
PHP

Platforms & Tools

Git
Github
Azure DevOps
Docker
WordPress
Drupal
Braze
Magento
Salesforce

Design & Collaboration

Jira
Jira
Figma
Adobe Creative Cloud
OpenAI / ChatGPT
Claude Code

Workflow & Methods

Component-driven
Development
Single Page Applications (SPA)
Responsive Site Design
Accessibility (WCAG compliance)
Agile / Scrum
CI/CD
Cross-functional teams

Recommendations (Posted on LinkedIn)

I had the privilege of being James’s supervisor during his tenure at Hawkeye. James is eager to learn and willing to dive into complex development situations to figure out the most streamlined and efficient way to tackle the task at hand. He is team-oriented, communicates well, and is dedicated to each assignment that he takes on.

Jeff Tidwell

Director of Technology

Hawkeye / Razorfish

James was a valued member of the development team at AbelsonTaylor. He jumped headfirst into new tech stacks and codebases, building custom applications that helped clients increase their ability to customize messaging and marketing campaigns. James also was a key contributor to modernizing internal production tools and processes. His easy-going demeanor was instrumental with keeping the team’s morale up during crunches and other times of stress, and I hope to be able to work with him again in the future

Mike Chesta

Director of Interactive Development

AbelsonTaylor